Terms of Service

Terms of Service

Last updated: September 2026

By accessing or using the Prudent Capital website, you agree to be bound by these Terms of Service. Please read them carefully.

1. About Prudent Capital

Prudent Capital is an e-commerce investment and brand-building studio. We identify, build and scale e-commerce businesses. The information on this website is provided for general informational purposes only and does not constitute an offer to invest or a solicitation of investment.

2. Use of This Website

You agree to use this website only for lawful purposes and in a manner that does not infringe the rights of others. You must not:

  • Use the site in any way that is unlawful or fraudulent
  • Transmit any unsolicited or unauthorised advertising material
  • Attempt to gain unauthorised access to any part of the site or its related systems
  • Reproduce or redistribute any content from this site without our express written permission

3. Intellectual Property

All content on this website — including text, graphics, logos, and brand assets — is the property of Prudent Capital and is protected by applicable intellectual property laws. Nothing on this site grants you any licence to use our intellectual property.

4. Disclaimer of Warranties

This website is provided on an "as is" basis without warranties of any kind, either express or implied. Prudent Capital does not warrant that the site will be uninterrupted, error-free or free of viruses or other harmful components.

5. Limitation of Liability

To the fullest extent permitted by law, Prudent Capital shall not be liable for any indirect, incidental, special or consequential damages arising from your use of this website or its content.

6. Third-Party Links

This website may contain links to third-party websites. These are provided for your convenience only. Prudent Capital has no control over the content of those sites and accepts no responsibility for them.

7. Changes to These Terms

We reserve the right to update these Terms of Service at any time. Changes will be posted on this page with an updated date. Continued use of the site after changes are posted constitutes your acceptance of the revised terms.

8. Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

9. Contact

If you have any questions about these terms, please contact us.